Administrative Procedure 455

AP 455 - Role of Communications Officer

Background

Guided by the Division’s mission statement, vision, mandate, beliefs and values, the Communications Officer will assist the Superintendent in fulfilling the general and specific aspects of the role description for the Superintendent as defined in the School Act and Board policy.

Procedures

The Communications Officer is directly responsible and accountable to the Superintendent. 

The Communications Officer will have specific responsibilities for: 

  1. Communications
    1. Ensures positive internal and external communications are developed and maintained.
    2. Facilitates media and public relations for the division.
    3. Makes accessible to the public the Three Year Plan, Annual Education Results Report and other documents and information in accordance to FOIPP and in a timely and courteous manner.
    4. Manages the division’s website and social media to ensure both are current and relevant regarding Board direction.
  2. Community Relations
    1. Supports the Division’s community engagement initiatives.
    2. Supports the maintenance of positive and effective relations with stakeholders.
  3. Promotions/ Marketing
    1. Co-ordinate advertising and promotion of Division and school programs and events.
    2. Develop promotional materials including advertising, media advisories, reports and plans and other documents.
    3. Organize and implement marketing campaigns aligned with division priorities.
  4. Policy/Administrative Procedures
    1. Assists the Superintendent in the planning, development, implementation and evaluation of Board policy within areas of responsibility.
    2. Provides leadership in the planning, development, implementation and evaluation of Administrative Procedures within areas of responsibility.
    3. Ensures the application of Board policy and Administrative Procedures as required in the performance of duties.
  5. Organizational Management
    1. Within areas of responsibility, demonstrates effective organizational skills resulting in compliance with all legal and Board mandates and timelines and adherence to Superintendent directives.
    2. Contributes to a Division culture which facilitates positive results, effectively handles emergencies and deals with crisis situations in a team-oriented, collaborative and cohesive fashion.
  6. Superintendent Relations
    1. Establishes and maintains positive, professional working relations with the Superintendent.
    2. Honours and facilitates the implementation of the Board’s roles and responsibilities as defined in Board policy and encourages staff to do the same.
    3. Provides information which the Superintendent requires to perform his role in an exemplary fashion.
    4. Provide backup support as needed to the Executive Assistant to the Superintendent.
  7. Personal Qualifications
    1. Demonstrate superior interpersonal and communications skills.
    2. Model excellent time management skills and an ability to work independently with minimal supervision.
    3. Demonstrate an ability to work in a team oriented, collaborative environment.
    4. Demonstrate an understanding of provincial privacy legislation.
    5. Deal effectively with a broad range of stakeholders.
    6. Maintain a professional attitude and appearance.
    7. Demonstrate an understanding and provide support for board governance structures and school division priorities.
    8. Commit to life-long learning and participate in meaningful professional development.
    9. Maintain membership in appropriate professional associations for the benefit of the division’s communications needs.

References

School Act, Sections 60, 61, 96, 113, 116, 117
Employment Standards Code
Freedom of Information and Protection of Privacy Act
Labour Relations Act
Occupational Health and Safety Act